The right text message can turn a missed call into a booked job in under a minute. Here are five proven SMS templates tailored for plumbers, electricians, roofers, HVAC techs, and general contractors working anywhere in Canada.
Template 1: The Friendly Professional
“Hey! Sorry I missed your call. I’m on a job right now. What’s the issue and your address? I’ll get back to you ASAP. — [Your Name]”
Why it works: It is casual, human, and asks for the two things you need: the problem and the location. Works for any trade.
Template 2: The Urgency Acknowledger
“I just missed your call and I know that’s frustrating. I’m with a customer right now but you’re next. Can you text me what’s going on?”
Why it works: Validates the caller’s urgency and makes them feel like a priority. Great for emergency trades like plumbing and HVAC.
Template 3: The Quick Qualifier
“Thanks for calling [Business Name]! I’m on a job. Could you text me: 1) What you need done 2) Your address 3) Best time for me to call back?”
Why it works: Structured questions get structured answers. You get a qualified lead before you even call back.
Template 4: The Availability Hook
“Hey, sorry I missed you! I have an opening this [afternoon/tomorrow morning]. Want me to pencil you in? Just text me your address and the issue.”
Why it works: Offering a specific time slot creates urgency and makes booking feel easy. Ideal for scheduled trades like electricians and landscapers.
Template 5: The Trust Builder
“Hi, this is [Name] from [Business]. Sorry I missed your call. I’ve been serving [City] for [X] years. Text me what you need and I’ll take care of it.”
Why it works: Establishes credibility with experience and local presence. Perfect for competitive markets like Toronto, Ottawa, and Hamilton.
Tips for all templates
- Keep it under 160 characters if possible (one SMS segment)
- Always include your name or business name
- Ask a question to encourage a reply
- Sound like a real person, not a robot
- Set up AutoTextBack to send these automatically so no lead slips through
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