Missed Call Text Back: The Complete Guide for Canadian Contractors

If you are a contractor in Ontario or anywhere across Canada, you have probably heard about missed call text-back systems. But what exactly are they, and are they worth the investment? This guide covers everything you need to know.

What is missed call text-back?

A missed call text-back system automatically sends an SMS to anyone who calls your business and does not get an answer. The text goes out within seconds, keeping the lead warm while you finish the job you are on. Instead of losing the caller to a competitor, you start a conversation instantly.

How does it work?

The setup is simple. When a call comes in and you cannot answer, the system detects the missed call and fires off a pre-written text message to the caller. The caller replies, and their response is forwarded to your phone. You now have a text thread with a hot lead instead of a missed opportunity.

What does it cost?

Most missed call text-back services for contractors range from $29 to $99 per month. Compared to the value of even one recovered job, the ROI is typically 20x to 100x. A single $500 plumbing job or $3,000 roofing job pays for an entire year of service.

Who uses it?

Missed call text-back is quickly becoming standard for:

• Plumbers across the GTA and Ontario
• Roofers in Toronto, Brampton, and Vaughan
• HVAC technicians in Ottawa and Eastern Ontario
• Electricians from Mississauga to Hamilton
• General contractors Canada-wide

Key features to look for

• Instant delivery: The text should go out within 30 seconds
• Customizable messages: Your text should sound like you, not a robot
• Spam filtering: Carrier-level verification against Bell, Rogers, Telus, and other Canadian carriers
• Simple setup: No apps to install or complicated integrations

If you are still relying on voicemail to catch missed calls, you are leaving thousands of dollars on the table every month. A text-back system is the simplest upgrade you can make to your lead capture process.