When furnaces fail during an Ottawa winter, homeowners call fast and book faster. New data shows the first company to respond wins the job 78% of the time. Here is how HVAC businesses in Ottawa and Gatineau are using instant text-back to dominate their market.
Winter emergencies do not wait
When it is minus 25 outside and the furnace dies, a homeowner is not leaving a voicemail and waiting patiently. They are calling every HVAC company they can find until someone picks up. If you miss that call, you have about 60 seconds before they move on.
The speed-to-lead data
Industry research on service businesses shows:
- Responding within 30 seconds wins the job 78% of the time
- Responding within 5 minutes drops to 36%
- Responding after 30 minutes drops to just 8%
For HVAC companies in Ottawa, Kanata, Orleans, and Gatineau, this data is clear: speed wins.
How instant text-back changes the game
You are in a basement replacing a blower motor. Your phone rings but you cannot answer. Without text-back, that caller hangs up and dials your competitor. With AutoTextBack, they receive:
“Thanks for calling! I’m on an emergency call right now. What’s going on with your system? I’ll get back to you ASAP.”
The homeowner replies with their address and problem. You now have a lead waiting when you finish your current job. More importantly, the homeowner feels heard and stops calling other companies.
Ottawa HVAC by the numbers
- Average emergency HVAC job: $600 to $1,200
- Missed calls per week (winter): 15 to 25
- Text-back recovery rate: 30% to 45%
- Monthly recovered revenue: $7,200 to $27,000
In a market as competitive as Ottawa-Gatineau, the HVAC company that responds first builds a reputation for reliability. AutoTextBack makes that automatic.
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