Privacy Policy

Last updated: October 2026

Legal Business Information:
ScentEvent Inc., operating as AutoTextBack
111 Sharpe St, Toronto, ON, Canada
[email protected]

1. Introduction

AutoTextBack ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our missed-call text-back service.

We comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and Canada's Anti-Spam Legislation (CASL). By using our service, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of information:

  • Account Information: Name, email address, phone number, and business details when you sign up for our service.
  • Call and Message Data: Phone numbers of incoming callers, call timestamps, and SMS message content necessary to provide our missed-call text-back service.
  • Payment Information: Billing details processed securely through our third-party payment processor (Stripe).
  • Usage Data: Information about how you use our service, including analytics and performance data.
  • Device Information: Browser type, IP address, and device identifiers when you visit our website.

3. How We Use Your Information

We use your personal information to:

  • Provide, maintain, and improve our missed-call text-back service
  • Process transactions and send related information
  • Send administrative messages, updates, and security alerts
  • Respond to your comments, questions, and support requests
  • Monitor and analyze usage trends to improve user experience
  • Detect, prevent, and address technical issues or fraud
  • Comply with legal obligations

4. CASL Compliance (Canada's Anti-Spam Legislation)

Our service sends SMS messages on your behalf to your customers who have called your business. These messages are sent as a direct response to their call and are considered transactional or relationship-based messages under CASL.

We do not send unsolicited commercial electronic messages. All automated texts are sent only in response to incoming calls from your customers and contain information they requested or that relates to their inquiry.

5. Information Sharing and Disclosure

We may share your information with:

  • Service Providers: Third-party vendors who help us operate our service (e.g., SMS delivery providers, payment processors, hosting services).
  • Legal Requirements: When required by law, court order, or governmental authority.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

We do not sell your personal information to third parties.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Call and message data is retained for a reasonable period to provide service functionality and may be deleted upon request or account cancellation.

8. Your Rights Under PIPEDA

Under PIPEDA, you have the right to:

  • Access your personal information we hold
  • Request correction of inaccurate information
  • Withdraw consent for certain uses of your information
  • Request deletion of your personal information
  • File a complaint with the Office of the Privacy Commissioner of Canada

To exercise these rights, please contact us using the information below.

9. Cookies and Tracking

Our website uses cookies and similar tracking technologies to analyze traffic and improve your experience. You can control cookie preferences through your browser settings.

10. Third-Party Services

Our service integrates with third-party services including Twilio (SMS delivery), Stripe (payments), and Google Analytics (website analytics). These services have their own privacy policies governing the use of your information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

ScentEvent Inc., operating as AutoTextBack
111 Sharpe St, Toronto, ON, Canada
Email: [email protected]